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Martin Sinclair attending the CIPD conference

A little about me

What you can expect

Services

​With over 20 years’ experience in education, 10 years in Learning and Development, and a background in architecture before that, my work as an instructional designer combines my expertise in learning psychology, performance improvement and project management. Combined, this enables me to deliver solutions that work.

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In my previous role as Head of L&D at a children’s education company with over 5,000 employees, I’m used to working at scale, and to reach a wide and diverse audience. I now support businesses across many different industries in achieving their goals and provide solutions to their challenges through innovative learning experience design.

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​I am based in Edinburgh, Scotland but work remotely with organisations, wherever they are.

Problem-solving is my core strength - I am most in my element when tackling complex challenges and providing practical, elegant solutions, whilst working collaboratively with you to ensure they align with business objectives and working practices. 

 

Throughout the process, I work closely with stakeholders to understand not just the surface-level need, but the root challenges or ambitions linked to the project. Sometimes that will mean that the work evolves considerably, as we uncover more about the training need and we explore the different formats and possibilities. For example, something that might start as a request for an e-learning module, might end up being a set of job aids and video clips; once I understand what it is you’re trying to achieve, I use my expertise to suggest the learning solutions that might best serve that need.

 

The result? A learning solution that not only looks good but delivers measurable improvements for your business.

I offer a range of design and consultancy services:

Instructional design

I can develop clear, effective learning journeys, including detailed storyboards and learning objectives to map out the learner’s experience and ultimately support your business needs.

Consultancy

New to digital learning or looking to implement a blended learning approach? 

I can offer expert advice on needs analysis, learning design and hosting your content.

Job aids & support tools

Practical job aids, including user guides, FAQs, step-by-step instructions, and process diagrams to support on-the-job learning and performance.

E-learning design & development

My strength lies in creating interactive and engaging e-learning that promote memory retention and support real-world application to ensure your training drives performance.

Blended learning solutions

Blended learning programs combine digital learning with instructor-led training for a comprehensive end-to-end journey.

Custom multimedia

In need of custom illustrations, video or animations?

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I create high-quality multimedia to bring your learning content to life.

Next steps

Reach Out
Get in touch for a friendly, no-obligation chat about your needs and how I can help.

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Project Plan
After our conversation, I’ll put together a detailed project plan, including a quote and timeline.

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Let's Get Started
Once you’re happy with the plan, we’ll formalise the agreement and start bringing your project to life.

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Let’s make something great!

Get in touch to arrange an informal chat about your needs and discover how I can support you with innovative, tailored learning solutions.

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